Hop Skip Jump

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Hop Skip Jump 〰️

Hop Skip Jump

Event Design

Graphis New Talent Annual 2023 Silver Award Winner

Features: Visual Identity, Merchandise, Website, Social Media

Art Direction: Kelly Holohan

Hop Skip Jump is an event that aims to provide refugee children with a safe, inclusive, and stress-free environment to play and connect with other kids.

Many current outreach efforts for refugee children are geared toward learning and neglect the importance of having fun. Refugees in America are often isolated from their native peers due to several factors, including the language barrier, PTSD, cultural differences, etc. Hop Skip Jump addresses this by giving kids an opportunity to bond in the universal language of play.

Pillars

  1. It is fun

  2. It is universally accessible and appealing

  3. It fosters connections across cultures

  4. It is something any kid would want to be a part of

User Personas

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