PLENTY
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PLENTY ~
Plenty: Reimagining the Grocery Experience
Brand Identity Design
Logo, Packaging, Way-finding, Social Media
Art Director: Kelly Holohan
Plenty is a grocery store that specializes in meal prep options. Each aisle centers around a different source of protein. At the beginning of the aisle, each customer can choose from a range of different recipes that center around that protein. As the customer continues down the aisle they choose the corresponding protein, starch, produce, and sauce/spice. Each meal package is designed to have exactly two servings so that customers can be sure they are purchasing the correct amount of food for their needs. The goal of this brand is to create a stress-free shopping experience that empowers our customers to cook more and waste food less.
Mission Statement
Plenty’s mission is to put an end to grocery guilt. By taking a radical new approach to store layout and product packaging, we have streamlined the shopping process and reduced the potential for food waste. Not only will our customers be able to leave the store with a healthy, well-balanced meal, but they can also take comfort in the fact that none of the food they purchase will go to waste.
