Sasha Bruce Youthwork

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Sasha Bruce Youthwork ~

Sasha Bruce Youthwork Benefit

Event Identity

Description: As part of AIGA DC’s Create-a-thon 2024, our team was given 24 hours to refresh Sasha Bruce Youthwork’s annual gala to capture a younger modern audience.

Collaborators: Emily Rehr and Howard Smith

Deliverables:

Event strategy and messaging
Visual Identity
Print Collateral
Social Media

What is Sasha Bruce Youthwork?

Sasha Bruce Youthwork (SBY) envisions a future where homelessness is no longer a reality for DC’s youth.
By focusing on prevention and early intervention they aim to create a community where every young person has access to supportive families, safe housing, and quality education. They nurture resilience to help youth overcome challenges and reach their full potential making homelessness prevention the norm for future generations. By investing in youth and strengthening the systems that support them they can break the cycle of homelessness before it starts.

Project Goals

Increase Awareness: Emphasize the urgency of youth homelessness with impactful, attention-grabbing design.
Drive Fundraising: Showcase SBY’s impact through compelling visuals that inspire giving.
Strengthen Network: Position the event as a catalyst for change, designing spaces that foster connection and collaboration.
Inspire Hope and Action: Use design to spark optimism and motivate the community to act.

An Event Reimagined

Part 1: Opening Celebration
The evening kicks off with a high-energy celebration featuring live music, performances, craft cocktails, local brews, street food-style snacks, and more. This fun, interactive atmosphere is designed to engage a wide audience, raising awareness of SBY and creating connections with new supporters. With a low price point, all are welcome.

Part 2: Seated Performance & Program
The evening transitions to a more structured program with a presentation of SBY’s accomplishments, entertainment, and special recognitions. Focusing on impact, this segment acknowledges support and celebrates the organization’s success in a donor-exclusive setting.

Name and Tagline

Bring It Home

A Benefit to End Youth Homelessness

Visual Identity

Invitation

Outer covers

Inner spread

Companion Invite Single sheet

This “companion invite” is included with the primary invitation and can be used by the donor to invite a guest to the Opening Celebration (Part 1) of the evening.